Hello

My path has always been shaped by change, resilience, and creativity. Growing up between Kuwait and Paris gave me a unique perspective on culture, people, and the way ideas connect across borders. That perspective shaped how I see marketing today, especially digital marketing and advertising, not just as a tool for business, but as a way to build bridges and tell stories that resonate.

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A turning point in my life came when I lost 25kg in just four months. What started as a personal challenge turned into a lasting passion for fitness and self-improvement. Since then, I’ve carried that discipline into everything I do, from the gym to the classroom to my businesses. It also inspired me to motivate others, because I know how powerful change can be when you commit to it.

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Along the way, I discovered a love for entrepreneurship. I launched a fashion brand, SANSNOM, to bring bold streetwear ideas to life, and later created Meerkat Media, an AI-powered marketing agency that helps brands grow in innovative ways. For me, starting businesses is not just about building something new, it’s about solving problems, supporting others, and creating value that lasts.

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Football (soccer) has always been another constant in my story. Beyond the game itself, it taught me about teamwork, strategy, and the importance of adapting quickly, lessons I carry into every project. Combined with being trilingual in Arabic, French, and English, I’ve built the ability to connect with diverse people and think outside the box when approaching challenges.

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At the heart of it, my story is about refusing to settle for “traditional.” I’m happiest when I’m creating, building, and exploring new paths, and I’m always ready for the next challenge that pushes me to grow.